Though I'm not as disappointed as some of you are about the direction AG is going since Mattel took over, if I were in charge I would try to focus again on the reading. I know AG has a huge library. I would focus more than one spread to this. I would also go back to capturing moments of girls reading with their dolls for the cover of the catalogs.
I would also cut down on the number of repeat catlogs, maybe even go down to quarterly or bimonthly.
I would create a collectors book of everything Pleasant Company/American Girl has ever made, in a beautiful art book manner.
I would may more attention to Josefina and bring back her items that have been retired.
I woould focus on Ruthie as the next Friends Doll. And I love the idea someone had about a little car for Kit and Ruthie's transportation (though they wouldn't be able to drive it) so maybe a treehouse instead of transportation.
I would reinstate our relationship Hallmark, I love the ornaments and I was on my AG haitus when they were released.
I always wanted to see a girl from the 20s, but the Flapper Costume probably fits my desires (since I really don't know any historical children stuff from that time period-just the stereotypical speakeasys, gangsters and flappers).
I would create an adult club/forum that has direct contact with the company.
I would fight to bring back Angelina Ballerina and Amelia's Notebooks.
I would bring back matching outfits for Historicals and Girls.
---that's it for now---haha---




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